Privacy policy
Privacy Policy
Last updated: October 20, 2025
To The Trade Co LLC (“we,” “us,” or “our”) publishes and operates Color the Central Coast, an online store and website featuring products related to the Color the Central Coast coloring book (the “Services”). Our Services are powered by Shopify, which enables us to provide e-commerce and related technology.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us.
If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
By visiting or using our Services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.
1. Personal Information We Collect
When we use the term “personal information,” we mean information that identifies, relates to, or can reasonably be linked to you. It does not include anonymous or de-identified information.
Depending on how you interact with our Services and as permitted by applicable law, we may collect the following categories of personal information:
- Contact details: name, billing and shipping addresses, phone number, and email address
- Financial information: credit or debit card numbers, payment details, and transaction information
- Account information: username, password, preferences, and settings
- Transaction information: items viewed, added to cart or wishlist, purchased, returned, or exchanged
- Communications: information you share with us through customer support inquiries or other correspondence
- Device information: IP address, browser type, network connection, and device identifiers
- Usage data: details about how and when you interact with or navigate the Services
2. Sources of Personal Information
We collect personal information from the following sources:
- Directly from you — when you create an account, place an order, or contact us
- Automatically — through cookies, pixels, and similar technologies on our website
- From service providers — such as payment processors, shipping partners, and IT providers
- From partners or third parties — such as marketing and analytics tools integrated into Shopify
3. How We Use Your Personal Information
We may use your personal information for the following purposes:
Provide, Tailor, and Improve Our Services
To process your orders, handle payments, arrange shipping, manage returns, and personalize your experience — including remembering preferences and recommending products.
Marketing and Advertising
To send promotional communications by email, text, or postal mail; display advertisements; and provide personalized offers based on your activity. You may opt out at any time (see “Your Rights and Choices”).
Security and Fraud Prevention
To verify identity, prevent fraud, maintain account security, and detect or investigate illegal or malicious activity.
Communication and Customer Support
To respond to inquiries, provide updates, and maintain our customer relationships.
Legal and Compliance
To comply with applicable laws, respond to lawful requests, enforce our Terms, and protect our rights.
4. How We Disclose Personal Information
We may share personal information with third parties in limited circumstances, including:
- Shopify – which hosts our online store and processes payments and transactions on our behalf
- Vendors and service providers – such as shipping, fulfillment, IT, and marketing partners
- Business and advertising partners – who assist with marketing and analytics; their use is governed by their own privacy policies
- Corporate affiliates or successors – in the event of a merger, acquisition, or business transfer
- Legal and regulatory authorities – to comply with law or protect our rights and users
5. Relationship with Shopify
Our store is hosted by Shopify Inc., which collects and processes certain personal information about your use of our Services to operate and improve its platform.
Information submitted to our store may be transferred to Shopify or its affiliates, which may be located outside your country of residence.
To learn how Shopify handles your data, please review the Shopify Privacy Policy and the Shopify Privacy Portal for your rights and opt-out options.
6. Third-Party Links
Our Services may contain links to other websites not operated or controlled by To The Trade Co LLC.
We are not responsible for the content, privacy, or security practices of those websites.
Before submitting information, please review the applicable third-party privacy policies.
7. Children’s Data
Our Services are not directed to children, and we do not knowingly collect personal information from anyone under the age of majority in their jurisdiction.
If you believe a child has provided us with personal information, please contact us so we can delete it.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” (as defined under applicable law) the personal information of individuals under 16 years of age.
8. Security and Retention
We take reasonable steps to protect your personal information; however, no system is completely secure.
Please avoid sending sensitive information through unencrypted channels.
We retain personal information as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, or enforce agreements.
9. Your Rights and Choices
Depending on where you live, you may have the following rights with respect to your personal information:
- Right to Access / Know – to request access to the personal information we hold about you
- Right to Delete – to request that we delete your personal information
- Right to Correct – to request correction of inaccurate personal information
- Right of Portability – to request a copy of your personal information in a portable format
- Right to Opt Out of Sale or Sharing – to opt out of targeted advertising or data sharing
You may exercise these rights through the links provided on our website or by contacting us directly (see “Contact” below).
We may need to verify your identity before processing certain requests.
Authorized agents may act on your behalf with appropriate proof of authorization.
We will not discriminate against you for exercising your privacy rights.
10. Complaints
If you have concerns or complaints about our privacy practices, please contact us using the information below.
Depending on where you reside, you may have the right to appeal or file a complaint with your local data protection authority.
11. International Transfers
We may transfer, store, or process your personal information outside the country in which you reside.
When we transfer information from the European Economic Area (EEA) or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent safeguards.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.
Any updates will be posted on this page with a new “Last updated” date.
Significant changes will be communicated as required by law.
13. Contact
If you have questions about this Privacy Policy or would like to exercise your rights, please contact:
To The Trade Co LLC
Publisher of Color the Central Coast
650 Skyline Drive
San Luis Obispo, CA 93405
📧 jlabarre805@gmail.com